Moroccan saffron farmers battle knock-off spices

The spice is both a source of pride and a lifeline in the Berber city of Taliouine, which, along with a neighbouring town, produces 90% of the kingdom’s saffron.
Tuesday 18/12/2018
Moroccan labourers pick saffron flowers in a field in the Taliouine region in southwestern Morocco, on November 7, 2018. (AFP)
Moroccan labourers pick saffron flowers in a field in the Taliouine region in southwestern Morocco, on November 7, 2018. (AFP)

TALIOUINE – Saffron farmers in southern Morocco have long taken pride in the coveted spice they produce from the purple-petalled Crocus sativus but some are worried knock-off versions are threatening their business.

“The pure saffron of Taliouine is the best in the world, according to experts,” local grower Barhim Afezzaa boasted, proudly noting his spice’s designation of origin (PDO) label.

However, Afezzaa, 51, said he is worried that “counterfeit” crops are tarnishing Taliouine’s reputation and PDO, which guarantees a product’s origin and uniqueness.

In small plots below the snowy peaks of Mount Toubkal, saffron cultivation in Taliouine has remained largely unchanged for centuries. The flower requires drastic climate conditions — hot summers and cold, wet winters — and it can only be harvested during a month-long window from mid-October to mid-November.

Workers start at dawn each morning, meticulously picking the flowers by hand and placing them in wicker baskets. The purple blooms are picked before they fully open to ensure quality.

Once dried and sorted, the flower’s crimson stigmas and styles are turned into saffron, the world’s most expensive spice, popular with chefs around the world.

Morocco is the world’s fourth largest producer of saffron — behind Iran, India and Greece — stated figures published in 2013 by FranceAgriMer, France’s specialist institute of agriculture and fishing.

The spice is both a source of pride and a lifeline in the Berber city of Taliouine, which, along with a neighbouring town, produces 90% of the kingdom’s saffron. Some 1,500 families in Taliouine depend the crop to survive.

Knock-off versions “damage the image of this culture handed down from father to son, which is our pride,” said Driss, 24, a member of a local collective in the area.

Saffron’s rarity and its painstaking cultivation help explain its price. It takes nearly a kilogram of flowers to create 12 grams of the spice.

In Morocco, PDO-certified saffron sells for about $3.40 a gram, to Dar Azaafaran, or The House of Saffron, which works with 25 local cooperatives, said.

To maintain their PDO-label and association with Dar Azaafaran, producers submit their harvest for tests that check for moisture content, taste, colour and smell.

Boukhriss said that while authorities hold PDO-labelled producers to a high standard, “the informal market is not subjected to the same controls.”

Counterfeit saffron can sell “for less than 1 euro [$1.13] a gram at the famous Derb Omar market in Casablanca,” said Dar Azaafaran’s head Ismail Boukhriss.

Local producers say counterfeiters use chemical dyes and remains of other plants to pass poor quality saffron off as a top-shelf spice.

The National Food Safety office said some “non-conformities” were detected in bulk sales of saffron that had not been properly packaged or labelled.

It advised buyers to only purchase “products labelled and packaged by approved and authorised sellers.”

Some say salesmen working to sell saffron outside the PDO-approved collective networks are to blame while other small growers sell to middlemen to avoid payment delays common to larger groups.

(AFP)