Going Global Live: Bringing British companies together with Middle East markets

Friday 11/12/2015

London - More than 3,300 del­egates attended Going Global Live in London, where British busi­nesses targeting over­seas growth and trade, including in the Middle East, convened.

With partner support from UK Trade & Investment, the Institute of Export and UK-ASEAN Business Council — among others — Going Global Live claims to do more than any other to help UK small and me­dium-sized enterprises grasp inter­national business initiatives.

The conference included 80 sem­inars and delegates were allowed to participate in 40 master-class ses­sions.

Language workshops, in which attendees learned how to deliver effective communication in inter­national markets, were reportedly well-attended. The UKTI Meeting Zone gave visitors an opportunity to speak with international trade advisers regarding methods of ex­porting.

Going Global Live benefits from being run in conjunction with The Business Show, Britain’s largest business exhibition and confer­ence. This means that Going Global Live exhibitors are able to market directly to pre-registered visitors but also benefit from crossover ex­posure to a total of 30,000 visitors attracted to the event as a whole.

A number of companies at the event had a focus on the Middle East.

The Arab British Chamber of Commerce, which is marking its 40th anniversary, attended the con­ference. Abdeslam el-Idrissi, direc­tor of Trade Services, emphasised the importance of keeping in touch and keeping people working with each other.

“Once countries come out of tur­bulence, they will remember those who kept in touch in times of need. They can work together to rebuild the countries,” he said.

Adam Global, a network of inter­national firms that assists in start-ups in different parts of the world, attended the event with an eye on Bahrain.

“Bahrain is the most business-friendly in the GCC (Gulf Coopera­tion Council) region,” Adam Glob­al’s Wassim el-Sayegh said.

“It is very easy to set up busi­ness and licensing. Within 10-15 days, you are up and running. It is cheaper to operate in Bahrain than in Saudi Arabia.

“They allow full foreign owner­ship unlike other GCC countries. Companies can use Bahrain to ac­cess Saudi Arabia as they are geo­graphically close to each other.”

Consultants.Biz helps companies set up in Iran and the Middle East. If a company wants to distribute products, find a partner or open an office in Iran, Consultants.Biz nego­tiates an agreement.

There is also Factum Partners In­corporated, which helps companies overcome fear of doing business in the Middle East due to the political situation and fear of the unknown. They have a strong network of part­ners and traders throughout the GCC and other countries and they help them get their products to develop faster, build relationships faster and to achieve success in a way they never thought of before, the company says.

Lesley Batchelor, director-gener­al of the Institute of Export, said: “Going Global Live is still by far the best event we do. Organisation is second to none and the quality of visitor is unrivalled!’

Simon Chicken, event director of Going Global Live, said: “With De­cember’s event an overwhelming success, Going Global Live is going from strength to strength. We make every effort to present our exhibi­tors with highly relevant visitors and December’s attendees were more tightly targeted than ever.

The result was a fantastic feeling of inspiration and industry through­out the event. We’re already plan­ning how to improve the show for its return to ExCel, London in 2016.”

\'Going Global Live returns to ExCeL London on the 11th-12th May 2016. Book your tickets online now at www.goinggloballive.co.uk. If you’re interested in exhibiting, please contact Simon Chicken on 0117 907 3520 or simon.chicken@prysmgroup.co.uk\'

18